In a world that is continually transforming, so is the landscape of healthcare marketing. Responding to this change, Gauri Chaudhari re-releases a revised edition of her successful book, ‘The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand’.
Chaudhari, in her book, introduces a comprehensive understanding of the brand, market, competition, and customer. The book details developing a distinct brand value proposition, branding articulation, and devising strategies for media, metrics, and evaluation.
Acknowledging the paradigm shift during the pandemic towards digital brand promotion, the revised edition focuses on how to balance field force and digital promotion to establish an effective omnichannel experience. With a QR code linked to 12 essential templates, the book guides readers to define an ideal brand promise that enhances patient outcomes.
Endorsed by the Brand Strategist and best-selling author, Ambi Parameswaran, this book is an insightful resource for any brand, patent-protected or not. Available in countries such as India, the UK, the USA, and others, you can get your hands on this book via Amazon, Kobo, Kindle, iBooks, and Google Play.