In a recent update from the Indian personal care and beauty industry, Mumbai-based strategic brand consultancy, The Better Collective, has unveiled Earth Ritual, a mood-centric luxury bath and body care brand. As the industry is projected to grow from $18 billion to $25 billion by 2025, Earth Ritual’s arrival could not have been timelier.
The Better Collective leveraged its branding expertise to transform Earth Ritual from a micro-business to a luxury player. The brand’s product portfolio boasts of 16 SKUs, encompassing body washes, lotions, scrubs, and mists, aiming to capture the rapidly emerging consumer demographic demanding luxury personal care products.
According to a Mintel report, the global market for personal luxury goods is expected to reach €351 billion by 2025, indicating the enormous potential in this segment. With its unique approach to wellness and personal care, Earth Ritual is poised to leverage this industry growth effectively.