Lubrizol Life Science Health (LLS Health) is taking a bold leap forward in nutraceutical innovation with its Nutra 2.0 strategy. By focusing on understanding and addressing the dynamic needs of health-conscious consumers, this forward-thinking approach aims to empower supplement manufacturers to create products that stand out in the market.
Collaborating with 113 industries, an AI-driven research company, LLS Health has been able to gain a deeper understanding of consumer preferences, unmet needs, and concerns related to nutraceutical ingredients. These insights have been instrumental in shaping Lubrizol’s product offerings, ensuring they align with the ever-evolving demands of modern consumers.
The Nutra 2.0 strategy emphasizes the importance of balancing scientifically supported, clinically proven ingredients with sensory appeal in nutraceutical products. By addressing both the logical and emotional aspects of consumer decision-making, manufacturers can create supplements that leave a lasting impression on today’s health-conscious consumers.
Through its commitment to innovative, holistic solutions, Lubrizol’s Nutra 2.0 strategy is set to become a game-changer in the nutraceutical industry. By aligning with consumer insights and objectives, Lubrizol aims to provide manufacturers with the tools and insights needed to create products that resonate with the health-conscious market.