The Entod Eye Health Foundation recently concluded a successful nationwide Glaucoma awareness campaign in support of World Glaucoma Week from March 12th to 20th, 2023. The campaign, aimed at the youth and individuals aged 40 and above, targeted various cities across India, including Bihar, Jharkhand, Punjab, Kolkata, Kashmir, and Mumbai. The foundation worked with hundreds of ophthalmologists and organized pre-OPD eye checkup camps, workshops, Glaucoma Walks, and other awareness activities in collaboration with ENTOD Pharmaceuticals.
The campaign also featured a social media challenge, the blindfold challenge, initiated by renowned celebrity choreographer Terence Lewis, to reach a wider audience. Social media influencers amplified the challenge, helping the hashtag #GetTestedForGlaucoma trend in the top 5 on Twitter throughout the week. CEO of ENTOD Pharmaceuticals, Mr. Nikkhil K Masurkar, emphasized the importance of regular eye testing and addressing misconceptions about blindness among the youth.
Glaucoma, a group of eye diseases causing gradual vision loss, is the leading cause of preventable irreversible blindness worldwide. High eye pressure, age, family history, high myopia, and eye traumas are key risk factors. Dr. Satyajit Sinha, Chairman of A. B. Eye Institute, Patna, highlighted that early detection and treatment can prevent up to 90% of glaucoma-related blindness, stressing the importance of regular ophthalmologic check-ups, especially for high-risk individuals.
The Entod Eye Health Foundation’s campaign, in partnership with ENTOD Pharmaceuticals, has successfully increased public awareness about Glaucoma and underscored the significance of regular eye examinations in preventing vision loss associated with the disease.