Embracing Clean Living: The Hygiene India’s #THIMovement Paves the Way for a Healthier Nation
Lord’s Mark Industries, an esteemed and diverse business group, has taken the initiative to revolutionize India’s attitude towards hygiene and cleanliness with The Hygiene India platform. The platform, which aims to become the country’s top health and hygiene product brand, offers end-to-end solutions for home, health, personal, and environmental hygiene.
To strengthen this progressive initiative, Lord’s Mark Industries has launched the #THIMovement campaign, designed to create a dynamic network of Hygiene Enthusiasts in the form of a THI Community. This community unites individuals, organizations, and businesses dedicated to promoting a comprehensive hygiene culture, providing them with the necessary resources and support to champion hygiene and cleanliness in their own communities.
The #THIMovement campaign has experienced rapid growth, thanks to the active involvement of social media influencers who have helped it reach approximately 1.2 million people. The campaign’s impactful tagline, Hygiene se Samjhota Nahi Karega India, underlines the importance of adopting holistic hygiene practices in everyday life.
Naitik Vyas, Chief Marketing and Strategy Officer of The Hygiene India, accentuates the importance of holistic hygiene and invites everyone to support the campaign. Vyas explained, “Exactly 3 years ago, we were all facing the first lockdown and realized how important it is to take care of holistic hygiene. It is not just about you, but about us and the community as a whole.” The Hygiene India platform, part of Lord’s Mark Industries, offers a diverse range of affordable, high-quality products from brands such as MarkoSafeTM, SafeSehatTM, OceanDropTM, and SafeLiteTM. Through the #THIMovement campaign and The Hygiene India platform, Lord’s Mark Industries is dedicated to driving a nationwide transformation in hygiene awareness, making it accessible and affordable for every Indian.