Breaking new grounds in the sports nutrition sector, Nutra Prep, an emerging startup, has joined forces with Nutrabolt, a global leader in health and wellness. This strategic collaboration entails the production and distribution of Nutrabolt’s acclaimed ‘C4’ and ‘Xtend’ products in India.
Under the leadership of industry veteran Amit Dhirwani, Nutra Prep will be the exclusive manufacturer and marketer of ‘C4’ and ‘Xtend’ brands in India. These well-known brands, which specialize in energy drinks, pre-workout supplements, and muscle recovery electrolytes and hydration drinks, are set to reshape India’s sports nutrition industry.
To further bolster this initiative, Nutra Prep has entered into an exclusive partnership with Bright Performance Nutrition for the omni-channel distribution of ‘C4’ and ‘Xtend’ products in India. This partnership paves the way for fitness enthusiasts to easily access authentic, affordable, and high-quality nutritional supplements.
Speaking on the collaboration, Amit Dhirwani, Managing Director of Nutra Prep, expressed his enthusiasm. “We are thrilled to partner with C4 and Xtend, two of the most esteemed brands in the nutritional supplement industry. With this strategic alliance, we can bring the same product range, quality, and innovation to our customers, but now at more affordable prices, as we manufacture locally.”